ROI & reach calculator

See what your DOOH budget buys

Enter a budget and a market. We estimate impressions, unique reach, frequency and effective CPM from live Eskimi inventory — the same reach model our media planner uses.

Estimated delivery

Estimating…
Impressions
Est. unique reach
Est. frequency
Effective CPM
Impacts (audience contacts)
Screens in range

Estimates. Impressions, impacts, spend and effective CPM come straight from live inventory. Reach and frequency are a transparent model — reach = impacts ÷ your target frequency, so reach is never higher than the contacts that produced it, and frequency is never below 1. Actuals depend on auction dynamics, creative and availability at flight time.

How the estimate works

Real inventory

We match screens in your chosen market and blend their impressions, audience-per-play and floor pricing — the same data behind our live map.

Your budget

Your budget and flight length set how much of that available inventory you can buy, giving impressions, spend and an effective CPM.

Transparent reach

Reach and frequency are an honest estimate, not a black box: reach = impacts ÷ frequency. No invented demographic panels.